The 2008 election was not about issues, it was about image
How Branding Sold America on Obama
Daniel Greenfield Full Story
What’s
the difference between a president and a can of Pepsi? When it comes to
winning elections, the answer is very little. The 2008 election was not
about issues, it was about image. Not just the image of the candidate,
but the image of his brand.In marketing terms, a brand is not just a label, it’s the way that the customer is meant to perceive the product and interact with it. Take the can of Pepsi. It doesn’t matter what’s actually in the can, you don’t have access to the full list of ingredients anyway. And if you did, it would take extensive research to even make sense of them. It’s not even about how the actual soda tastes. That matters, but not very much. All that really matters is how the customer perceives the brand. It’s not about the content. It’s only about how people view the brand.






An election for President and Commander in Chief of the Military must strive to be above reproach. Our public institutions must give the public confidence that a presidential candidate has complied with the election process that is prescribed by our Constitution and laws. It is only after a presidential candidate satisfies the rules of such a process that he/she can expect members of the public, regardless of their party affiliations, to give him/her the respect that the Office of President so much deserves.
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